Teams of 2-4 students will produce a 30-second digital video advertisement for a local business that utilizes positive persuasive techniques.
Main Event
Event Description
Teams of 2-4 students will collaborate with a local business owner to produce a digital video advertisement. Ads should be sensitive to the purpose and targeted to specific demographics. Be sure to include information as applicable to the business (i.e., location, hours, etc.) Ads should engage the viewer and promote the local business positively.
The final project must be uploaded by 10:00 pm on March 15, 2024, to the TOT App Submission Portal.
Common Core Standards
Present claims and findings, emphasizing salient points in a focused, coherent manner with pertinent descriptions, facts, details, and examples.
Designing and Creating Your Project
The process of creating your project should take the following steps:
- Connecting with a Local Business – Find a local business to participate in and have students interview the manager or owner.
- Prepare the Script – Write down a script that would include a narrative and describe the
- Produce a Storyboard – Use cards, pictures, or drawings to represent the sequence of the shots for your
- Shooting the Project – The actual shooting of the video and pictures to be used in the
- Video Editing – Software will be used to edit video and mix in sound, graphics, and animation.
Technical Requirements
- Adobe Premiere, WeVideo, & Microsoft Video Editor software can be used and will be the only software available for the Live Challenge Event.
- Videos MUST BE uploaded in an mp4 format. Free online video converter: freemake, zamzar, Kapwing, or MPEG Streamclip
- The video file needs to be less than 100MB.
- The video needs to be 30 seconds exactly (The credits DO NOT count as part of the time limit).
- Complete all release forms for likenesses and locations.
- Follow all copyright requirements.
Reward Points
| 5pts | The ad meets the time limit requirement of 30 seconds exactly. The credits DO NOT count as part of the time limit. |
| 5pts | The ad has been made in collaboration with a local business. |
| 10pts | The ad clearly shows the products or services being advertised. |
| 15pts | The ad persuades the viewer to become a consumer of the products/service being advertised – The ad demonstrates an understanding of persuasive techniques (bandwagon, testimonial, emotional appeal, irony, repetition, etc.). |
| 10pts | The music selection matches the tone of the video. |
| 10pts | General audio quality is balanced throughout the film. |
| 15pts | The film follows basic film techniques (rule of thirds, transitions, lighting, jump-cuts), and is well-executed (focus, exposure, audio, composition, graphics, special effects). |
| 30pts | Live Challenge (See next section). |
Live Challenge
Scenario
During the live challenge, teams will produce a 30-second advertisement about some type of product. Teams will be given the name of a product and a description of a product with a list of a few points the company wants to emphasize. Teams will collaborate using approved software to produce their video and must be prepared to answer follow-up questions
Challenge
- Emphasize the points (using voiceovers, text slides, etc).
- The video must have an intro/title slide, audio/music, images/video, voiceovers, transitions, and flow.
- Students can use the research library and/or student-created content.
- The video MUST be exactly 30 seconds.
Time
Your team will have:
- 50 minutes to brainstorm & create your video.
- IT will export the MP4 file to the team’s thumb drive (Do not leave until this is completed and IT has received your file).
Judge Questions/Check-In
As teams are working judges will approach each group and may ask questions about their work based on participation, collaboration, and creativity. Each group member is expected to be ready to answer these questions.
- What was something new you learned while working on this project?
- What was the hardest part of completing this project?
- Did your team face any challenges working together and making decisions?
- How did your team handle the many different roles/responsibilities of the project?
- What are you most proud of?
Scoring
| 5pts | The advertisement meets the time limit requirement of exactly 30 seconds. |
| 5pts | The team collaborates throughout. |
| 5pts | All team members participate in answering judges’ questions. |
| 5pts | The advertisement persuades the audience with relevant information. |
| 10pts | Video contains the Intro slide with the Product Name and image and the ad flow is well-managed. |
Tips
As with most of the Live Event challenges, teams will need to be very careful with time management. They should allocate at least a few minutes to review their video and prepare for the presentation to the judges.
- This year, students can only use Adobe Premiere Pro CC, WeVideo, or Microsoft Windows Video Editor for the Live Challenge.
- IT will provide laptops as they always have to contain Adobe Premiere Pro CC (2017) and Microsoft Video Editor and of course, students will also have access to use online video editors such as WeVideo.
- Students that use We Video will need to know how to access the website and log in to We Video.
Day of:
- Each computer will contain the files necessary to complete the event.
- When Teams complete projects and BEFORE leaving the room:
- Teams must verify their file exists on their application of choice.
- With the help of an IT technician, teams must export the video as an MP4 onto the master flash drive with the team’s name and event abbreviation:
- Example: TechGirlsAD.mp4
- Teams may leave the event room ONLY when the video is verified on the flash drive (with a judge or IT person) as a working mp4.
Getting Help
Contact Erin Smith at Erin.Smith@fresnounified.org or Lisa Milazzo at Lisa.Milazzo@fresnounified.org if you have any further questions regarding this event.